We named our organization "Make It Matter" because we believe that people should align their talents, skills, resources, and passions around the things that matter most to them. Not every dollar or hour a person invests has the same return. We recognize the immense potential to leverage our unique gifts to create 10x, 100x, or even 1000x the results of current approaches. Achieving this requires a great deal of discipline and an extraordinary commitment to making deliberate trade-offs, focusing on what is essential and impactful rather than trivial opportunities.

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We encourage individuals to listen attentively to their lives, discovering their passions and values. Once identified, we empower leaders to harness their talents, skills, and resources to address the most pressing societal issues. Guided by a vision of sustainable prosperity and shared value creation, our foundation serves as a catalyst, supporting these leaders on a transformative journey. Together, we strive to achieve meaningful impact and contribute to a more conscious and compassionate world, making every effort truly matter.